Digital PR & link-earning · Plainview, NY
Drayton Mews finds the story hiding in your product or order data, writes it to newsroom standards, and pitches it — by name — to the reporters who cover your buyers. For B2B SaaS and e-commerce brands, billed once per campaign. You bring the brand; consider the rest handled.
01 — The campaign
Drayton Mews works from a small office on Plymouth Rd in Plainview, NY, running a handful of campaigns at a time so each one gets read, re-read and argued over before a single reporter sees it. Here is what happens once you say yes.
How a campaign moves
02 — The craft
Editors remember who wasted their morning and who made it easier. Everything below exists so that a journalist is glad to hear from you twice.
i. The research
Journalists have learned to distrust tiny surveys with convenient headlines. We check sample sizes, publish the method, and keep the raw tables ready — so when an editor asks “how was this measured?” the answer is already in their inbox.
ii. The pitch
A retail reporter and a SaaS trade editor want different things from the same finding. Each pitch is written for the person reading it — their beat, their recent bylines, the hour they usually file — and nothing leaves our outbox until you’ve read and approved it.
iii. The report
No vanity dashboard and no blended “reach” number. You get a running sheet — outlet, author, date, URL, anchor text, followed or not — updated as pieces go live. When an article runs without a link, we write to the editor politely and ask; a courteous note does more than you’d think.
03 — Before you ask
We would rather answer these now than have them sit at the back of your mind. Anything missing, ring the desk — we’re happy to talk it through.
No. Many campaigns start from anonymised product or order data, but we can just as easily field a survey or work from public datasets. On the first call we’ll tell you which route suits your brand and your budget.
Research and writing take two to three weeks; pitching then runs for four to six weeks depending on the campaign. Most pieces appear early in that window, and we keep following up until it closes.
Honestly, no one can promise what an editor will print. What we promise is the work: a defensible dataset, a story written to news standards, and a desk list you approve. If a story doesn’t land, we re-angle and re-pitch it at no extra fee.
Never. The story, the methodology note and every pitch variation come to you first. Quotes are agreed with your spokesperson before a reporter sees a word.
Very. SaaS stories tend to be workflow and benchmark pieces for trade and business desks; e-commerce stories lean on shopping behaviour, seasonality and price, for consumer and lifestyle reporters. We plan each differently from day one.
Not ever. Every link we report was given by an editor because the story earned it — which is precisely why they hold their value.
04 — Campaigns & fees
Every fee covers research, writing, pitching and the coverage sheet. Half is invoiced at kickoff, half on the morning the story goes out to press — and there is nothing to cancel afterwards.
Have an older study gathering dust? A re-angle and fresh pitch round is $600 flat.
The brief
Tell us a little about the brand and what you’d love to be known for. Within two working days we’ll reply with three angles we believe a reporter would run, and which campaign fits them.
Prefer to talk? (516) 728-5723, Mon–Fri 10am–5:30pm.
05 — Visit
Most of our clients never need to visit, but the door is open. Let us know you’re coming and the right person will be at the table.
The office
The hours
| Monday–Friday | 10am–5:30pm |
|---|---|
| Saturday | Closed |
| Sunday | Closed |
Messages left after 5:30pm are answered the following working morning. Visits by appointment, so the kettle is already on.
The first call
06 — Get in touch
Telephone, email or the brief form — each lands with the same small team, and each gets a considered reply rather than an automated one.
Mon–Fri 10am–5:30pm. If we’re mid-pitch, we’ll ring you back the same afternoon.
Call nowAttach anything — exports, decks, old studies. We read it all before replying.
Open an email In-house PR team?We can supply the dataset and the written story, then hand the pitching to your own people. Story-only work starts at $600.
See the details